Artifact Design Rubric Logo

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To represent a yoga studio, I wanted to display a girl's silhouette in an easily recognizable yoga position. This pose is known as the "lotus position." I came up with the name "Chakra Yoga Studio" because by being actively involved with yoga, individuals can remain open and balanced in life. This balanced nature means people have the opportunity to attain optimal health and function to their fullest capacity.
Rather than visualize a series of complicated shapes, the Law of Pragnanz helps the viewer establish that the outline is a woman's body. The white triangles to the side of the logo create the woman's waistline while the smaller triangles lead the eye to understand her legs are crossed together.
The Law of Closure can also be seen within the logo. The woman's silhouette against the white background leads the eye to create those identifiable shapes mentioned before. Going back to the triangular shapes her body creates, it causes our mind to fill in the blank space with a familiar shape-- the triangle.
The colorful stars represent the seven chakras associated with an individual's psychological, physical and emotional development throughout their life. The Law of Similarity is present within the studio's name "Chakra." Rather than see each letter in the word "Chakra" as a separate entity, the letters are grouped together to form one word. The same idea is seen in the stars (chakras) between the letters. The colorful stars against the black letters establishes a similar grouping among the varying designs as a result.

Here are a few (very rough) designs before I established what I wanted the final logo to look like:

• One of the major issues was trying to decide if "yoga studio" looked better to the side of the woman's arm or below "CHAKRA."
• I decided that as a logo, it would create dissonance for the person trying to read the name.
• If the name was on the side of her arm, it would read as, "Yoga Studio Chakra" which isn't the correct way of saying the name of the business.